From Peachy Plants to Digital Solutions: A Founder's Journey

Every successful business starts with a founder who sees a problem and decides to solve it. For Nathan Cranston, that problem was helping other business owners navigate the confusing world of digital marketing.

But his journey to becoming Founder of Verosia Studio didn't start in digital marketing. It began with plants, education, and a deep desire to help people succeed in their own ventures.

Written by Nathan, the design and web guy here at Verosia Studio. I'm a digital media professional with an Associate Bachelor's Degree in Graphic Design and Illustration, and I love helping brands go from idea to online with killer visuals and seamless websites.

This isn't just a success story—it's a roadmap for any founder looking to pivot, grow, or start their own business journey. By the end, you'll understand how seemingly unrelated experiences can prepare you for unexpected success in completely different industries.

Let's dive into the journey from Peachy Plants to digital solutions.

Every business challenge I faced with Peachy Plants became a lesson I now use to help other founders. The struggles were worth it because they taught me what actually works.

Nathan Cranston, Founder of Verosia Studio

The Beginning: From Education to Plants

With an Associate Bachelor's Degree in Graphic Design and Illustration from the University of Ulster, Nathan initially pursued a career in design. But his entrepreneurial spirit led him to start Peachy Plants, a plant business that taught him invaluable lessons about customer relationships and business operations.

The plant business experience: Managing inventory, customer service, and marketing for Peachy Plants gave Nathan hands-on experience with the challenges every small business owner faces. These challenges would later become the foundation of his expertise at Verosia Studio.

The Pivot: Recognizing Bigger Opportunities

While running Peachy Plants, Nathan noticed that many business owners struggled with the same digital marketing challenges he had faced. They needed help with social media strategy, customer communication, and building systems that actually worked.

The insight: Instead of just solving his own problems, Nathan realized he could help other business owners avoid the same mistakes he had made. This insight led to the founding of Verosia Studio.

The Growth: Building Verosia Studio

Combining Nathan's design expertise with his technical skills, Verosia Studio was born. Nathan's background in design and illustration proved invaluable—he naturally excelled at creating visual solutions and breaking down complex digital concepts into simple, actionable strategies.

The advantage: Having built a business from scratch, Nathan understood the real challenges founders face. This authentic experience allows him to provide practical solutions that actually work in the real world.

The Lessons: What Every Founder Should Know

Nathan's journey from plants to digital solutions taught him that success isn't about having the perfect plan—it's about being adaptable, learning from challenges, and always putting customers first.

Key takeaways: Build relationships before you need them. Invest in systems early. Don't be afraid to pivot when you see better opportunities. And most importantly, focus on solving real problems for real people.

The Future: Empowering Other Founders

Today, Nathan uses his unique combination of educational background, entrepreneurial experience, and customer-focused approach to help Northern Ireland business owners build digital systems that actually drive growth.

The mission: To empower founders with the knowledge and systems they need to succeed online, without the overwhelm and confusion that often comes with digital marketing.

Your Turn: Learning from the Journey

Every founder's journey is unique, but the principles remain the same. Focus on solving real problems, build genuine relationships, and don't be afraid to adapt when opportunities arise.

Whether you're just starting out or looking to pivot your existing business, remember that every challenge is a learning opportunity. The skills you develop in one industry often transfer beautifully to another.

Your journey might not be from plants to digital marketing, but the lessons about persistence, customer focus, and strategic adaptation apply to every business venture.